NEW →Relay AI drafts your follow-ups before you forget them.
v4 →AI follow-ups + native Gmail + native Slack

The CRM your sales team
will actually use.

Relay is the CRM built for sellers, not sales ops. Pipeline view in 14 seconds, AI-drafted follow-ups, and the cleanest Gmail integration on the market.

Used by sellers at Stripe, Vercel, Linear, and 2,400+ teams · 4.9 on G2

relay.app/acme · Q2 Pipeline · $4.2M open
New8
Northstar Logistics
$48K
warmMR
Helix Bio
$92K
coldSK
Ember Studio
$14K
warmMR
Qualified14
Pacific Foods
$140K
hotJK
Lattice Hotels
$220K
hotSK
Brennan Ventures
$84K
warmMR
Proposal7
Atlas Capital
$340K
hotJK
Maker Co.
$72K
warmMR
Won · Q222
North & Light Studio
$180K
closedSK
Forge Inc
$420K
closedJK
Lost4
Pacer SaaS
$48K
closed
Built for sellers

The CRM that doesn't feel like CRM.

Most CRMs are built for the sales-ops manager. Relay is built for the people actually making the calls. Six things to know.

Pipeline in 14 seconds.

Drag deals across stages. No 8-step setup. No mandatory custom fields. Just the columns you actually care about, plus filter chips for last-week and your-deals-only.

📧

The cleanest Gmail integration.

Send mail from inside Relay. Or send from Gmail and have it auto-thread. We don't bcc some weird tracking address. We just talk to the Gmail API politely.

🤖

AI follow-ups that sound like you.

Relay learns your voice from your 100 most recent outbound emails, then drafts follow-ups for every stalled deal. You skim, edit, hit send.

📞

Native dialer with call summaries.

Click to dial. Transcript auto-attaches. AI generates a 3-bullet summary the moment you hang up. Optional — you can disable per call.

🎯

Lead scoring that's actually right.

Not regression on 14 random fields. Just two questions: did this lead respond, and how fast. Updates daily. No data scientist required.

🔌

Connect everything in 4 minutes.

Native Gmail, Slack, HubSpot import, Salesforce import, Stripe, Calendly, Notion. Two-way sync. We did the boring work so you don't have to.

The numbers.
2.1×
More deals closed per rep · benchmark
14 sec
Avg. setup time · vs 14 days
4.9
G2 score · top 1% of CRMs
2,400+
Teams already running on Relay

Stop hating your CRM. Start using one.

14-day trial · no card · full Pro plan · import everything from HubSpot or Salesforce in 4 minutes.