North & Light is a 14-person studio building identity systems, editorial, and packaging for the kind of clients who don't want to redo this in three years.
A rebrand for a coffee roastery that wanted to stop looking like a coffee roastery. We replaced the obligatory bean motif with a custom serif called Ember and a single hot color.
A magazine about agriculture and the people who do it. We designed the wordmark, the masthead, four cover treatments, and a flexible interior system that survived the print run.
A 14-property hotel group needed one brand system that worked from a yurt in Wyoming to a brownstone in Brooklyn. We built the smallest possible toolkit that did both.
An asset manager that didn't want to look like every other asset manager. We did serif headlines, a custom typeface, photography of real people, and one prospectus that didn't open with a stock photo of a handshake.
North & Light is a brand & identity studio with offices in Brooklyn and Lisbon. We were founded in 2014 by Anna Russo and Marc Bertillon and are currently a team of fourteen.
We take on about eight new engagements per year. Some are six-month rebrands. Some are six-week sprints. We do not take on engagements that we wouldn't be proud to show six years from now.
From the wordmark to the type pairing to the secondary palette to the print collateral. Twelve-week minimum. Founder or CEO in the room.
Magazines, books, prospectuses, annual reports. We've designed for The Atlantic, Penguin Press, and the kind of foundations whose annual report doesn't open with a cover photo of a child.
The physical world. Bottle labels, supplement boxes, hotel signage, restaurant menus. We are the rare studio whose printer has our home phone number.